Successful interzum 2019 for GERA Leuchten
As the leading trade fair, interzum is of enormous significance for furniture suppliers and manufacturers. And also in 2019, it lived up to its reputation as the central event of the industry: About 74,000 visitors from 152 countries were counted. Participating in the trade fair has been a great success for GERA Leuchten as well: The lighting specialist from St. Gangloff from Thuringia only showed new products on its minimalistic stand.
“We were able to welcome a total of about 250 visitors at our stand,” said Hening Pölitz, owner and managing director of GERA Leuchten. True to their motto “Furnishing with light”, the new light box and light bridge, in particular, were the centre … [READ MORE]
Lighting as a piece of furniture
Minimalism, lighting as a room design element, clear contours – at interzum 2019, GERA Leuchten continues to stay true to its philosophy: “We will be showing several interesting new products in Cologne,” says Hening Pölitz, owner and CEO of GERA Leuchten. “They are further developments of existing lighting systems used in a way that makes them look completely new.”
The company’s trade show stand will once again be dedicated to “Lighting that’s also a piece of furniture”, an apt description of the one element shared by all GERA Leuchten products. “We furnish homes – either with lighting, or with lighting furniture,” says GERA Leuchten product designer Thomas Ritt, explaining the company’s approach. “Our … [READ MORE]
GERA Leuchten receives prestigious iF DESIGN AWARD 2018
The iF DESIGN AWARD is one of the most coveted awards for design services. Since 1954, the iF International Forum Design has selected industrial products which set themselves apart from the competition. This year, GERA Leuchten received the internationally recognized seal of approval for its 2P3 lighting system.
The horizontal profile thus belongs to the exclusive product group, which was highlighted by a 63-strong international team of experts from 6,402 submissions. With the iF DESIGN AWARD 2018 GERA Leuchten continues its strategic success story: The award is the 10th award for products of the company from Thuringia.
“With the 2P3 lighting system, we are systematically pursuing our unique product philosophy,” says Thomas … [READ MORE]
„GERA’s strength is generated through a clear identity, the
special and characteristic capacity to unite light and furniture.“
Hening Pölitz, Owner of GERA Leuchten
NEW: GERA light system 2P3
The success of the light system 2P3 lies in its variability. The horizontal profile is a bearing element in the double sense of the word. It is used as an under-unit or wall light; when used as a wall light, the top side acts as a shelf for utensils in the bathroom or kitchen. The GERA light shelf 2P3 can be obtained in various lengths and colours, and can be equipped with sockets and additional clip-on accessories.
In this way, it is possible to install an individually appropriate configuration in any … [READ MORE]
The way people design their homes is subject to an ongoing change process. Currently, the borders between the functions of the different rooms in our homes are becoming increasingly blurred. The concentration of people in densely populated urban areas calls for furniture and room designs that are flexible and use space efficiently. GERA Leuchten is responding to these developments with the new products the company will launch at the interzum 2017.
“Focusing on light” is the motto of the company’s trade show display this year, and more generally, its product philosophy: “GERA Leuchten focuses on the light and not on the lamp,” says GERA Leuchten product manager and designer Thomas Ritt. “Light needs a source. It must be capable … [READ MORE]