Lighting as a piece of furniture
Minimalism, lighting as a room design element, clear contours – at interzum 2019, GERA Leuchten continues to stay true to its philosophy: “We will be showing several interesting new products in Cologne,” says Hening Pölitz, owner and CEO of GERA Leuchten. “They are further developments of existing lighting systems used in a way that makes them look completely new.”
The company’s trade show stand will once again be dedicated to “Lighting that’s also a piece of furniture”, an apt description of the one element shared by all GERA Leuchten products. “We furnish homes – either with lighting, or with lighting furniture,” says GERA Leuchten product designer Thomas Ritt, explaining the company’s approach. “Our design efforts do not just focus on the light as such but also on the resulting lighting.”
No more clearly separate areas in the home
Due to this approach, GERA Leuchten’s products are perfect for realising one of the most important current interior design trends: open plan living, rather than clearly separate areas in the home divided according to their individual functions. Kitchens open out into the living areas; bathrooms move closer to bedrooms. This also changes the lighting requirements. “Our lights and lighting furniture are ideal for realisations of this trend,” says Hening Pölitz. “They can be used individually and are not limited to one particular area in the home.”
The interzum exhibits illustrate this concept. The new “LichtBox”, for example, is based on the minimalist structure of the company’s Lighting System 4: a light source has been integrated into a rectangular black aluminium profile frame. The glass bottom serves as a shelf; the “LichtBox” can therefore be used to display special objects.
“LichtBox” as the highlight
On the one hand, the extremely bright and indirect lighting lights up the back wall. On the other, the precious objects on display in the “LichtBox” are lit from the front. Whether a vase, a sculpture or a flower arrangement – every object inside the box is staged with the aid of lighting. “Just like in the theatre,” says Thomas Ritt. “In the theatre, the stage is usually also lit from the front to draw attention to what is happening on it.”
The new product “LichtBox” is one of the highlights of GERA Leuchten’s interzum presentation. The company will also be showing other ideas at the exhibition centre by the Rhine from 21 to 24 May. The GERA Leuchten stand is located in Hall 04.2, stand number E 031.
The company GERA Leuchten
With extensive knowledge of lighting design, furniture design and electrical engineering, the Thuringian company GERA Leuchten develops furniture concepts which, in combination with the corresponding lighting technology, are unique on the market.
With its characteristic light furniture, the company opens up a completely new product category, in which the combination of the functions lighting and carrying always offers a dual interior design benefit.
The design of the individual products arises from the dimensional system of a superordinate product family. Formal rigor and simplicity, authenticity and logic combine to create products whose style is timeless, elegant and functional.
Of course, all products meet the highest quality standards and carry the quality seal “Made in Germany”. This is ensured by the ISO-certified manufacturing process and the highly qualified GERA employees.
Source: GERA Leuchten
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