Hettich: Customisation is the new standard

The megatrend “customisation”

Increasingly, the “customisation” megatrend is placing an ever greater focus on the individual user with their very own personal preferences. How can these expectations be met in furniture design too?

This is where Hettich wants to give the industry fresh ideas and is presenting creative product solutions that cover all aspects of what furniture buyers want: feel style, enjoy comfort, win storage.

Hettich is one of the world’s leading fittings specialists. The manufacturer offers a broad range of solutions for customising furniture design and even implementing entire spatial concepts.

Using its creative design ideas, for example, Hettich will be demonstrating at Eurobois how parts of the home can be elegantly combined while providing practical functionality, or how to enjoy a wardrobe with panorama effect.

AvanTech YOU platform: drawers just as you please
Quickly transformed: Hettich presents its latest platform for drawers in the form of AvanTech YOU. Simply clipping into place, designer profiles in wood, stainless steel, aluminium or chrome look add individualised highlights to the top of the drawer side profile. Photo: Hettich

With its new AvanTech YOU drawer system based on the tried and proven platform concept, Hettich is now taking individually tailored customer furniture design to the next higher level.

As a pioneer, the company presented the world’s first “platform” solution for drawer systems, back in 1996. The latest AvanTech YOU platform now offers even more options for customising any drawer in terms of colour, shape and material.

AvanTech YOU cuts an impressive figure with exceptionally slimline, purist design that manages without visible screw heads or cover caps. The slimline drawer side profile measures only 13 mm.

Megatrend customisation: delivering creative design ideas, Hettich will be showing how parts of the home can be elegantly combined and provide practical functionality. Photo: Hettich

What is remarkable is the ease with which the new platform can be adapted to suit buyers’ requirements: the drawer, which can be used on two different runner systems with the same cabinet body hole pattern, provides a flexible and cost effective basis for addressing different market segments and fields of application.

Because all components within the platform can be combined with each other. At the assembly stage, there is neither any need to rout drawer bases and install catches, nor is it necessary to use rear panel corner connectors for wooden rear panels.

This saves time and money. As such, it offers the manufacturer a broad product lineup from lean, flexible production at low costs in manufacturing and stock keeping.

With AvanTech YOU, drawers can be configured in three colours and five heights with steel, aluminium or wooden rear panels.

Customised in any chosen way: AvanTech YOU DesignCapes in aluminium, either anodised or in stainless steel look, create a feel of quality. Photo: Hettich

Even within the standard product range, designer profiles in stainless steel, chrome and aluminium look or walnut and oak look as well as “DesignCapes” in anodised aluminium and stainless steel look or also the AvanTech YOU Inlay drawer side profile can all be used to create a wide variety of eye catchers.

Glass, wood, stone or any chosen materials can be used as a drawer side profile inlay.

In this way, the innovative AvanTech YOU platform opens up huge potential for kitchen and furniture manufacturers to stand apart from the competition: with customised furniture design in different price segments and a targeted response to customer demands.

WingLine L: new design flexibility with high convenience factor

Whether in the wardrobe, alcove or kitchen: WingLine L from Hettich is the folding door system that never fails to impress in all sorts of different applications.

The folding sliding door system makes a practical problem solver wherever space is confined and open hinged doors would stand out too far. The user friendly folding door fitting brings added functionality to corner units, base units or sideboards.

Multiple award winner: WingLine L from Hettich provides new design flexibility with high convenience factor. Photo: Hettich

Under stairs and sloping ceilings too, WingLine L provides the answer to utilising previously wasted storage space while also giving it visual appeal. WingLine L demonstrates all of its benefits in top mounted units and wall cabinets as an ergonomic alternative to the flap door.

And last but not least, the system comes with an element of surprise in large sized wardrobes with its fascinating panorama opening effect.

WingLine L’s innovative “Push / Pull to move” opening mechanism reliably ensures ease of use: with a mere movement of the hand, WingLine L opens a complete door set almost by itself.

On door wings up to 2400 mm high and 600 mm wide, the fitting makes everything inside very easy to see and reach. With minimal door protrusion, WingLine L also permits the combination of drawers and pull-outs behind the folding sliding door.

As the innovative folding door system can also be used to create handleless fronts, it caters to the very latest expectations on design. WingLine L is suitable for all commonly used door wing formats and is easy to install without the need for tools.

This means that even large wardrobes and cabinets can be assembled on site by just one fitter. Hettich’s comprehensive product range comes full of inspiration for customising furniture design with clever functions.

The fresh furniture ideas for living room, kitchen, bathroom and office furniture are also featured in the new Hettich Ideas Book.  The document, including all construction plans, is available for downloading free of charge from the Design Gallery on Hettich’s homepage.

About Hettich

As an acknowledged brand, Hettich – Technik für Möbel has become a hallmark of excellence across the globe. Hettich was founded in 1888 and is today one of the world’s largest and most successful manufacturers of furniture fittings.

The company’s headquarters are in Kirchlengern at the heart of furniture cluster East Westphalia. It is the largest employer in the district.

Headquarters of Hettich in Kirchlengern. Photo: Hettich

Hettich operates on markets across the globe with its production sites, branch offices and agencies in Europe, America and Asia. Over 6,700 members of staff in almost 80 countries work together towards the objective: developing intelligent technology for furniture. With it, Hettich fascinates people across the globe and is a valuable partner to the furniture industry, retailers and the trades.

Among the products Hettich develops, manufactures and sells are drawer and runner systems, hinges as well as folding and sliding door fittings. These products provide convenient and reliable operation in millions of furniture applications across the globe, be it in homes, offices, hospitals, shops or hotels.

The company acts as a source of ideas and trendsetter – without solutions from Hettich, many design developments in furniture would simply not be possible. With its innovative products, Hettich time and again sets standards in functionality, quality and convenience in kitchen, bathroom, office, living room and bedroom furniture.

The Hettich brand stands for consistent values: for quality and innovation. For reliability and closeness to customers. Despite its size and international significance, Hettich has remained a family owned business and is now in its fourth generation.

Permanent commitment to quality management, environmental management, occupational health and safety, chemical compliance and corporate social responsibility is part of the corporate culture that Hettich practises. Acknowledged seals of approval and certificates are testimony to the manufacturer’s high standard of quality and safety.

Source and photos: Hettich

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