Successful interzum 2019 for GERA Leuchten
As the leading trade fair, interzum is of enormous significance for furniture suppliers and manufacturers. And also in 2019, it lived up to its reputation as the central event of the industry: About 74,000 visitors from 152 countries were counted. Participating in the trade fair has been a great success for GERA Leuchten as well: The lighting specialist from St. Gangloff from Thuringia only showed new products on its minimalistic stand.
“We were able to welcome a total of about 250 visitors at our stand,” said Hening Pölitz, owner and managing director of GERA Leuchten. True to their motto “Furnishing with light”, the new light box and light bridge, in particular, were the … [READ MORE]
Lighting as a piece of furniture
Minimalism, lighting as a room design element, clear contours – at interzum 2019, GERA Leuchten continues to stay true to its philosophy: “We will be showing several interesting new products in Cologne,” says Hening Pölitz, owner and CEO of GERA Leuchten. “They are further developments of existing lighting systems used in a way that makes them look completely new.”
The company’s trade show stand will once again be dedicated to “Lighting that’s also a piece of furniture”, an apt description of the one element shared by all GERA Leuchten products. “We furnish homes – either with lighting, or with lighting furniture,” says GERA Leuchten product designer Thomas Ritt, explaining the company’s approach. … [READ MORE]