Two new colour lines to match the 2018 interior trends

From the desert to the deep sea:
SCHOCK presents unique colour lines at the area30

Never ordinary. Every day. – This motto reflects the corporate and product philosophy of sink and tap manufacturer SCHOCK.

SCHOCK MillennialLine. Photo: SCHOCK

At the area30, at stand D20, the company will prove once more that its products are full of surprises. A trade fair stand that echoes the company’s claim that its products offer something special to their users in terms of functionality or in terms of aesthetics serves as the presentation space. The exhibition concept looks like a work of art: Stackable boxes are used to present the new products to perfection in different colour varieties and in combination with a wide range of worktops. The “out-of-the-box” concept also mirrors the attitude of the Bavarian–based innovators, which is characterised by a creative and unusual design approach.

Never ordinary. Every day.
Two new colour lines to match the 2018 interior trends
SCHOCK GoldenLine. Photo: SCHOCK

This year, SCHOCK will be presenting two unique colour lines to match the 2018 interior trends. Inspired by exciting landscapes and underwater worlds, the trend experts have combined their own realisations and ideas with the design and fashion lifestyle trends currently sweeping the world’s big cities and developed two unusual colour lines. The “Millennial Line” range for exclusive designs made from the premium material CRISTADUR® is based on a palette of three colours, grey, navy and rosé, which gives the sinks a mysterious deep sea look. The “Golden Line” was developed for its sinks made from CRISTALITE®; it combines four natural, warm and golden shimmering earthy shades with each other and is reminiscent of the desert landscapes of Peru. “As front-runners and innovators, we want to create colour nuances that will become trendy in future and are therefore even more contemporary than the current zeitgeist. This appeals to particularly trend-conscious people who are looking for individuality,” says the company’s CSO Sven-Michael Funck.

How consistently the two colour lines are also taken on board in all of the company’s communication measures becomes apparent not only at the area30 trade fair stand but also in a campaign aimed at end customers which SCHOCK is running to coincide with the “Küchenmeile” event in Germany. Numerous further marketing innovations will also be launched in Löhne to help the retailers to get their customers interested in SCHOCK products, and of course to also present all of the current product highlights in the new trend colours as well as a new addition to the company’s range of taps. “We definitely guarantee the trade fair visitors an extraordinary trade fair experience,” promises Sven-Michael Funck.

Source: SCHOCK

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