Salone del Mobile and FuoriSalone 2018. Vauth-Sagel focuses on design
German brand manufacturer continues to develop its strategy
In the spring of 2017, the long-established company completely changed its look: Vauth-Sagel modernised its look with a new logo and a new corporate identity, emphasising its commitment to design. Vauth-Sagel is also implementing the same strategy at FuoriSalone in Milan, with an impressive display in the Brera Design District and products that represent the inner qualities of the furniture.
Impressive display bathed in the blue of the brand
Vauth-Sagel created a spectacular display at the interzum 2017 when its product range was displayed in the Global Village, a monochrome-blue group of houses. The space reserved for its products during FuoriSalone 2018 will be no less impressive: In the Brera Design District, Vauth-Segel has bathed a room installation entirely in the blue of its corporate identity and will present its product highlights, CORNERSTONE MAXX and the new designer series Planero, as abstract, blue steel structures. On the one hand, this eye-catching display showcases Vauth-Sagel’s material expertise. On the other hand, the creativity of the new logo’s geometrics reveals the scope the Vauth-Sagel brand has to offer and its strong emphasis on design. The company’s focus on design is also reinforced by the variety of internationally recognised design awards it has received for the CORNERSTONE MAXX and the VS ENVI Toolbox, such as the German Design Award 2018. The monochrome colour scheme of the room installation in Brera directs the visitor’s gaze to what’s most important; the products that represent the inner qualities of a piece of furniture and that perfectly match the exterior design. The interior and exterior of the furniture merge into one single shape.
Simplification and comfort on all levels
“Our mission is ‘to allow people to create living spaces with a higher level of comfort, thereby rediscovering the space. For everyone, all over the world!’ “, says Claus Sagel, the CEO of Vauth Sagel. “This approach encompasses all aspects of our brand: from the new logo’s CI colour to the imagery and colour scheme.” The company has a clearly defined message for its customers: simplification on every level. From products that offer unique space solutions that make everyday life easier to services that support customers, industry partners, retailers, interior designers or craftsmen to market these products. Moreover, this business strategy is also reflected in the design of communication: illustrative, easy to understand and systematic, it is a distinct expression of Vauth-Sagel’s DNA and works all over the world.
An international perspective
As Vauth-Sagel begins to draw in customers from all over the world, the company reacted by opening showrooms in Moscow and Istanbul last year. Another showroom is also due to open this year in Brisbane, Australia. “We restaged our brand in 2017”, says Claus Sagel. “Our new brand image will be spread worldwide in 2018. Milan is the ideal starting point.”
Vauth-Sagel has stood for contemporary and innovative storage space solutions for over 55 years. The owner-managed family business develops, manufactures and sells system components for the kitchen and furniture industry that are aimed at making people’s lives more comfortable. With many years of expertise in working with all of the materials used, 850 employees manufacture more than 85 million quality products “Made in Germany” every year. “Vauth-Sagel creates high quality system solutions for all living spaces. And for everyone.” With this promise, Vauth-Sagel accommodates the needs of its customers around the world with ground-breaking inspirational innovations they can include in their product design and fittings to ensure that they are always the one decisive step ahead.
Source and photos: VAUTH-SAGEL
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